Features Latest News — 30 January 2017

Iveco is praising its efforts in 2016 having recorded its best sales result in Australia since 2013 with six per cent growth and its best ever result in New Zealand with a 45 per cent increase on 2015.

According to marketing manager at Iveco Australia, Darren Swenson, the growth is a result of a revitalised product range, stability in management and investment in its dealer network.

“The last two to three years has seen considerable change at Iveco, a new management structure has been implemented, our manufacturing facility has undergone restructuring and there has been considerable time and effort devoted to better meeting the needs of our customers,” Swenson said.

“Wholesale changes of this nature obviously take time to effect, so it’s exciting to already be seeing some early benefits as an organisation as well as for our customers.”

Despite the company applauding its efforts, it was not all good news for Iveco last year, with its worst sales figures in the heavy-duty truck sector since T-Mark figures were introduced, but making up for it with its new Daily range.

Iveco will launch the Euro6 Eurocargo, which picked up International truck of the Year 2016, as well as upgrades to the Daily van, cab chassis and 4×4 models, and selected Stralis variants.

Swenson says the dealer network remains a priority for Iveco this year.

“The dealer network has grown markedly over the past 12 months and now encompasses over 60 outlets comprising of full line, light duty and parts and service outlets,” he said.

“This number will expand in 2017 with additional strategic appointments and the further evolution of existing outlets.

“Similarly, through our successful ‘Trusted’ messaging, we’ll further promote the brand’s aftersales offerings in an effort to increase buyer awareness of dealer servicing and our range of extended warranties, program maintenance contracts and related products,” Swenson added.

 

 

 

 

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