Features International News — 13 June 2018

Mack Trucks  in the USA hopes  that a new TV series  featuring its trucks and a range of Mack drivers as its stars will captivate people’s attention when it debuts on  the online TV portal Amazon Prime on June 19.

Mack Trucks hopes that the series RoadLifeTV will become a popular series across the globe when the first its eight-part documentary series debuts on Amazon Prime.

The series is aimed at giving viewers a behind-the-scenes look at life on the road and will share the “stories of everyday men and women doing extraordinary things to keep the wheels turning and the world moving.

Some of those everyday people include a pair of female truck pioneers and an 8-year-old entrepreneur trying to save the world one recyclable at a time.

Others in the series are more well-known Mack partners, including Oakland Raiders defensive end Khalil Mack, NASCAR legend Richard Petty and country artist Steve Moakler.

The RoadLife production team travelled more than 58,000  km over the course of close to five months capturing the stories featured in the series, including visits to 32 cities, including New York.

“We felt very strongly that these stories needed to be told, so our team hit the road and set out to tell them in a way that only a brand with 118 years of experience can,” John Walsh, Mack’s vice president of marketing, said in a news release.

In addition to highlighting the committed people in the trucking industry, RoadLifeTV represents yet another example of how Mack has repositioned its brand in recent years and ramped up its marketing efforts.

Those efforts have been particularly prevalent since the launch of the new Mack Anthem in September last year, which represents the opportunity for the company to grow its long-haul business.

Episodes of “RoadLifeTV” will be released weekly starting  on 19 June and concluding  on 7 August.

The series is available exclusively on Amazon Prime Video, though additional content will be available at http://roadlife.tv/. Viewers can respond to the series on social media, on platforms such as Facebook, Twitter and Instagram, using the hashtag #RoadLife.

 

Share