Daimler has declared this year’s Brisbane Truck Show a great success, reporting strong interest from customers and trucking enthusiasts alike.
Unlike some other major truck manufacturers, including Volvo Group (Volvo Mack and UD) as well as Scania, Isuzu, Hino and Cummins Daimler stuck tp its guns and went to Brisbane undeterred by potential Covid shutdowns.
Simarly Paccar, Penske, and Iveco all stayed true and showed true corporate courage to commit to Brisbane. We believe it took more courage to be in Brisbane than to pull out and the makers are to be commended.
Daimler confirmed high volumes throughout the show across its three brands, Mercedes-Benz, Freightliner and Fuso and show organisers have revealed that more than 30,000 attended the show, on a weekend that also saw the massive NRL Magic Round staged at nearby Suncorp Stadium.
Daimler boss Danieal Whitehead said its teams ‘experienced a high level of interest from customers and enthusiasts across all four days, including a massive day on Saturday’.
“We sold a good amount of trucks on the stand, but were also able to connect in-person with our customers and others in the industry who have kept Australia moving despite all the recent challenges,” Whitehead said.
He said the ability to come together with others in the industry was immensely important.
“Relationships are central to the trucking industry in Australia, so to be able to meet in person at an event like the Brisbane Truck Show is really important,” he said.
Daimler said it also used the Brisbane Truck Show to launch important new models and features and celebrate key milestones.
As previously reported here, Freightliner presented its full Cascadia range and also announced the availability of head-protecting side airbag and a high-resolution Digital Dash system, while Mercedes-Benz announced a local validation program for Level 2 automation and an upgraded 8×4 rigid model and Fuso introduced its Shogun 360 and the Fighter Euro 6, while also showing the fully electric eCanter production model for the first time and celebrating 50 years of the iconic Canter model.
A Freightliner Cascadia was also part of the Truck Push for Kids fundraising activity that included strongman Troy Conley-Magnusson successfully undertaking a world-record truck push to raise money for a range of children’s charities.