Head of strategic partnerships and community engagement at Liqui Moly, Belinda Narbey said the company’s background in Australia and growth over the past three years has been significant and is partly down to the promotional work it has carried out.
“We have a huge activation space where we park our truck. We open it up and use the body as a platform for whatever we need on the day, whether that’s to give merch out, or set up a barbecue or to put a DJ in the back,” Belinda Narbey said.
“We’re always coming up with new ways to use it because there’s just so many different things that we can do.
“Buying a truck was a totally new experience for me, so Gilbert and Roach Huntingwood have been fantastic to depend upon. I couldn’t be happier with how the truck has performed,” Narbey said.
“We needed something that was quite versatile and capable of moving comfortably around Sydney’s CBD, as well as the suburbs, and could go the distance in rural locations too.
“Safety and handling were also driving factors as we needed to know that our products would be secure in the truck,” she said.
The continued hunt for operating efficiencies was another contributing factor in the decision by the company to invest in its own truck, with the cost of freight and logistics being a pain point for many businesses in the country at this moment in time.
“This is part of what made purchasing Liqui Moly’s own truck such a favourable idea, we decided to trial it in Sydney to do our deliveries and see if that has an impact on reducing our logistics cost,” she said.
“It’s going so well that we have a fleet expansion in mind for the future.”
Narbey also found that Liqui Moly’s FRR is a mobile billboard that advertises the business everywhere it goes.
“So now our FRR Bertie is doing all the advertising for us – it’s great!” Narby said.
The German-owned company’s recent expansion its Australian network has seen it focus on growth across the country.
“As the Australian subsidiary is so recent, we are all-hands-on-deck to help the business grow,” Belinda Narby said.
“A key part of my role is expanding on the partnerships with other brands and companies and improving brand experience.
“A great example of this is our sponsorship of a car in the Touring Car Racing (TCR) Australia championship, as well as involvement in Formula One and the MotoGP, which is backed by the brand through our international sponsorship.”
Belinda is busy expanding the brand partnerships for Liqui Moly’s key products and keeping the public relations and human resources side of things moving.
It was that Isuzu reliability and adaptability that really got LIQUI MOLY and Belinda over the line.
The purchase of the FRR 107-210 was made possible through Gilbert and Roach Huntingwood in Western Sydney, and the customer service from the dealer team made the purchase a smooth transaction.
“Buying a truck was a totally new experience for me, so Gilbert and Roach Huntingwood have been fantastic to depend upon. I couldn’t be happier with how the truck has performed,” Belinda said.