German  specialist lubricant brand, LiquiMoly’s Australian subsidiary has forged a relationship with truck maker Isuzu, employing an Isuzu FRR 107-210 to assist in the company’s activities in the field and at events.
Liqui Moly says its  10.7 tonne GVM Isuzu FRR 107-210 is more than capable of carrying everything needed for the PR work that’s helping Liqui Moly gain traction in the Australian market.Fondly named ‘Bertie,’ the FRR is used in a range of ways ways by the company, from carrying  products to events, as well as a base of operations when at events.The German-owned company has recently expanded its Australian network and with customers now nationwide, Liqui Moly says it  is hitting its stride.

Head of strategic partnerships and community engagement at Liqui Moly, Belinda Narbey said  the company’s background in Australia and growth over the past three years has been significant and is partly down to the promotional work it has carried out.

“We have a huge activation space where we park our truck. We open it up and use the body as a platform for whatever we need on the day, whether that’s to give merch out, or set up a barbecue or to put a DJ in the back,” Belinda  Narbey  said.

“We’re always coming up with new ways to use it because there’s just so many different things that we can do.

“Buying a truck was a totally new experience for me, so Gilbert and Roach Huntingwood have been fantastic to depend upon. I couldn’t be happier with how the truck has performed,” Narbey said.

“We needed something that was quite versatile and capable of moving comfortably around Sydney’s CBD, as well as the suburbs, and could go the distance in rural locations too.

“Safety and handling were also driving factors as we needed to know that our products would be secure in the truck,” she said.

The continued hunt for operating efficiencies was another contributing factor in the decision by the company to invest in its own truck, with  the cost of freight and logistics being a pain point for many businesses in the country at this moment in time.

“This is part of what made purchasing Liqui Moly’s own truck such a favourable idea, we decided to trial it in Sydney to do our deliveries and see if that has an impact on reducing our logistics cost,” she said.

“It’s going so well that we have a fleet expansion in mind for the future.”

Narbey also found that Liqui Moly’s FRR is a mobile billboard that advertises the business everywhere it goes.

“So now our FRR Bertie is doing all the advertising for us – it’s great!” Narby said.

The German-owned company’s recent expansion its Australian network  has seen it focus on growth across the country.

“We have a few methods of distributing Liqui Moly’s products,” Belinda Narby said.“Our main customer base are professional buyers such as independent workshops, while local mechanics also make up a large part of the market,” she said.“We also have our reseller channel that workshops purchase through and our retail channel, where our products are found in automotive specialist stores Supercheap Auto, Autobarn and Auto One,” Narby added.Liqui Moly says it was founded in 1957 in Ulm on the River Danube in Germany, and the patent for production of molybdenum disulphide was the spark that formed the company. As one of Liqui Moly’s key products, molybdenum disulphide enhances the lubrication quality of the oil and offers emergency operating features under harsh conditions. The brand expanding into the Australian market in 2008 through an importer, with a local subsidiary formally created in 2020.

“As the Australian subsidiary is so recent, we are all-hands-on-deck to help the business grow,” Belinda Narby said.

“A key part of my role is expanding on the partnerships with other brands and companies and improving brand experience.

“A great example of this is our sponsorship of a car in the Touring Car Racing (TCR) Australia championship, as well as involvement in Formula One and the MotoGP, which is backed by the brand through our international sponsorship.”

Belinda is busy expanding the brand partnerships for Liqui Moly’s key products and keeping the public relations and human resources side of things moving.

It was that Isuzu reliability and adaptability that really got LIQUI MOLY and Belinda over the line.

The purchase of the FRR 107-210 was made possible through Gilbert and Roach Huntingwood ​ in Western Sydney, and the customer service from the dealer team made the purchase a smooth transaction.

“Buying a truck was a totally new experience for me, so Gilbert and Roach Huntingwood have been fantastic to depend upon. I couldn’t be happier with how the truck has performed,” Belinda said.