Daimler Truck North America has revealed it is launched a new brand name for its Fuso battery electric trucks sold in the USA, revealing the new Rizon brand name at the Advanced Clean Transportation Expo, which starts this week in Anaheim, California.
The Rizon line of electric trucks are actually Fuso eCanter models which will be rebadged for sales in the US market, which will be exclusively sold through the Velocity Vehicle Group, which is a key dealer partner with Daimler in the US as well as here in Australia, where it purchased Daimler’s factory owned dealerships in 2021 as well as buying all of AHG’s Daimler Truck dealerships.
Daimler Truck withdrew its Fuso light/medium-duty trucks from the U.S. market in 2020 following the withdrawal of then distributor Mitsubishi Fuso Trucks America (MFTA), which handled the brand in the USA in 2020.
Daimler did run a test lease program with the Fuso eCanter in 2022 which is believed to have helped prove the viability of selling a battery electric light/medium-duty truck line up. However exactly why Daimler has chosen to launch an all new brand identity for trucks, that are sold globally under the Fuso name has not been revealed. Speculation as to why it withdrew Fuso at the time centred around the diminishing sales for the brand, particularly up against its Japanese rivals Hino and Isuzu. Fuso sold less than 1500 trucks in the USA in 2019, the year before it was withdrawn, while Hino and Isuzu both moved around 10,000 trucks each in the same period.
It is believed that Daimler wanted a fresh start and opted for the Rizon name to underline that the new line up will be totally electric and would not carry any baggage across from the poor showing of Fuso prior to its departure from the US market.
Rizon says it will initially offer three model variants the US with the e18L, e16L, and the e16M, saying that it will offer a mix of configurations and options suitable for unique requirements to optimise day-to-day operations and productivity.
The class 4 and 5 medium-duty battery-electric vehicles, ranging from 7.2 tonne up to 8.5 tonne GVM, with a range up to 260km for the L variant which uses three battery packs and up to 180km for the M variant with two battery packs on a single charge.