Mazda has announced it will launch a bold new look for its BT-50 with an on sale date of next month.

In its second and claimed to be biggest update since launch in 2011, the BT-50 will see significant front end design changes according to Mazda which says that it is doing away with curving lines to strengthen the ute’s ‘impressive road stance’.

Mazda says it is lowering the car’s visual centre of gravity and the outer edges of the bumper have been squared off, bolder contrasting fog light surrounds have been added, along with a large trapezoidal lower air intake with a skid plate.

The grille has adopted strong horizontal lines to straighten out the front of the car, giving the ute a wider and more solid bearing says Mazda.

The changes have been designed and engineered locally and the new look Mazda BT-50 has been overhauled specifically for Australia and is exclusive to this market. Mazda Australia partnered with EGR group, which has been instrumental in bringing Mazda’s vision to life.

Mazda Australia’s Managing Director, Vinesh Bhindi, said the refresh is an important step to take in a highly competitive segment.

“The utility segment is a huge priority in Australia and for Mazda; we’re always looking to improve and enhance our product offering, to remain competitive and appealing to our customers,” said Mr Bhindi.

“This upgrade gives the BT-50 a stronger and tougher bearing, which we know Australians look for in a ute.”

The BT-50 will also see a range of features and equipment added across grades. More detail on specific equipment upgrades and pricing will be made available closer to release.