The DAF dealer of the year  was much anticipated  in 2021, given the rapid growth  for the Paccar Euro brand and while the Kenworth Dealer of the Year went to Brisbane, the DAF trophy went to Melbourne’s DAF dealer at Hallam in the South East of the city.

Kenworth DAF Hallam took the 2021 DAF Dealer of the Year, claiming the prize for the second time.

Paccar said that the DAF Dealer of the Year program is structured to reward the best performing dealers within the dealer network. The award is not just about the highest truck sales, it also recognises superior performance across the business including customer relationships, facilities, parts and service and finance performance in terms of market share, growth, and aftersales support.

In addition to the DAF award, Kenworth DAF Hallam also took out Cummins Dealer of the Year, and the Paccar Service Dealer of the Year award, demonstrating outstanding commitment to a first-class service environment and customer support.

Like the Kenworth awards,the presentation of the Dealer of the Year awards were livestreamed as part of Paccar’s online annual dealer meeting.

Congratulating the dealership for its performance, Brad May, director sales and marketing for Paccar Australia, said Kenworth DAF Hallam was very deserving of the prize and praised its continued success with the DAF brand.

“In a year that everyone hoped would not echo 2020, Kenworth DAF Hallam continued to not only exceed expectations but it also demonstrated high performance levels in customer service and support to our DAF customers,” said Brad.

General manager of Hallam Truck Centre, Matthew Keene, was delighted his team has won the award.

“Despite the challenging year it was, I couldn’t be more proud of the entire team across our three locations for going that extra mile every time. To win seems like a well-deserved reward and one that certainly belongs to every member of the team,” said Matthew.

“Without the support of our colleagues at PACCAR Australia and the DAF Trucks team, we would not be able to achieve these great results. I would like to take this opportunity to add a thank you to PACCAR Australia for the support during what was another challenging year” he added.

Hallam Truck Centre is part of the CMV Group, a privately-owned family businesses that has supported the commercial vehicle industry since it commenced with a staff of 5 in 1934. Fourth generation family members continue to uphold the core CMV Group values and have a strong passion for Paccar Products, and like brown and Hurley who took the Kenworth award, CMV is one of the longest established Paccar dealers with a history dating back more than 50 years