Scania Australia  has announced it has appointed a new director of marketing and communications, effective immediately, with Heath Walker joining the company in the new role.

Walker, 42, joins the heavy vehicle specialist business with a background in automotive, as well as sports and IT marketing and will work with Scania’s manager of marketing and communications, Ron Szulc as well as marketing communications specialist, Daniela Srpcanski

Heath Waker says with a track record of storytelling and brand building, he is delighted to head the Scania marketing team at this time when there is a shift towards a sustainable transport system.

“Scania in Australia and globally has a strong and enviable reputation as a brand that leverages innovation in technology and safety, as well as environmental leadership,” Heath Walker said.

“Within Australia the business has been moving forward at pace in recent times, and I am looking forward to leading our communications drive as we continue our successful volume journey.

“The communication landscape is evolving with new means of reaching customers and prospects, and so we must adapt to ensure our stories can be told in channels and in formats that are relevant to our audience,” he said.

“Impending legislative changes, greater environmental requirements and the ever-growing need for increased productivity and efficiency will shape our offer to the market. We are aiming to remain ahead of the curve, enticing our customers with future-proofed transport and logistics solutions that protect and enhance their P&L performance.

“Whether it is the introduction of alternative powertrain technology or the evolution of our unique-in-market V8-powered truck offerings, Scania will continue to position itself as the industry benchmark. I am also excited to see our first battery electric buses on the road here within weeks,” he said.

“I am very pleased to welcome Heath Walker to the Scania executive management team,” said Manfred Streit, Scania Australia managing director.

“As we continue to grow our footprint in Australia, communicating the benefits Scania provides to the widest possible relevant audience will take on a greater importance.

“Globally, Scania is well established as a driver of change, specifically leading the shift to a more sustainable transport system. As Australia joins in this race for cleaner and greener transport, we will be communicating our proven technology and business-friendly solutions,” Manfred said.