Freightliner has announced  it has appointed its current national marketing manager, Rhett Beere’s as national sales and operations manager.

The company says that Beere has worked within the automotive industry for more than 18 years in a range of sales, marketing and commercial operations, including roles at Holden Special Vehicles, Siemens, The Meher Group and Holden Racing Team.

He joined Daimler Truck and Bus Australia Pacific three years ago as the marketing manager for Freightliner, where he was instrumental in the design and execution of strategic Cascadia launch events as well as setting a new benchmark for Freightliner marketing activities.

Freightliner Truck and Bus Australia Pacific Director, Stephen Downes, said Rhett Beere has the skill set and drive to exceed in his new role.

“Rhett’s energy and drive, along with his passion for the Freightliner brand, will be instrumental in the execution of Freightliner’s ambitious sales growth strategy,” he said.

“He is committed to working closely with our sales team and our dealer partners to leverage the potential of the Freightliner brand in Australia and New Zealand.”

Freightliner has recently introduced the Freightliner Cascadia in Australia and New Zealand, setting a new standard for safety, comfort and fuel efficiency in the conventional truck class.