Freightliner has unveiled a ground breaking naming rights sponsorship of the number 14 Fabian Coulthard Brad Jones Racing Commodore for three years from the start of the 2015 V8 Supercar season.
It is the first truck manufacturer to take a naming rights sponsorship in the top shelf Australian racing category and maybe the first shot in what some are seeing as battle of the truck brands in V8 Supercar racing with US automotive supremo Roger Penske recently completing the acquisition of both the Australian distributorships of Western Star and MAN as well as famed race team Dick Johnson Racing. However there is some question as to whether Penske will feature his brands on the DJR Ford in 2015 or another sponsor who will pay for the operation.
At a launch at Daimler Truck’s Melbourne HQ the Freightliner Racing/BJR Commodore entry was revealed ending weeks of speculation as to which Daimler Truckbrand would feature on the bodywork of the number 14 race car.
“There are strong parallels between the V8 Supercar audience and Freightliner Trucks,” said Daniel Whitehead, the Managing Director of Daimler Truck & Bus in Australia.
“Freightliner Trucks are as traditional as the much loved Aussie V8 sedan; big and powerful that cover huge distances with ease,” he said.
“To be aligned with a team as professional as Brad Jones Racing, which has also surpassed a 25 year milestone in motor racing, couldn’t come at a better time for our brand.”
Rodney West, Senior Manager, Freightliner Trucks said the involvement with Brad Jones Racing will greatly reinforce Freightliner Trucks presence in Australia.
“To have the opportunity to raise awareness of the Freightliner brand in the market place is crucial in this highly competitive world,” he said.
The Freightliner Trucks/Brad Jones racing will make its public debut at the V8 Super Test in Sydney on February 7th/8th and its competition debut at the 2015 Clipsal 500 in Adelaide, February 26-March 1st.
As we said Fabian Coulthard will pilot the Freightliner Racing Commodore who has been a standout for Brad Jones Racing since joining the team in 2012.