Despite a drop in US truck sales and the highest cancellation of orders for 20 years, manufacturers are throwing support behind the inaugural North American Commercial Vehicle show (NACV show) next year.
Approximately 70 per cent of the exhibition space has been sold more than 10 months out, with manufacturers such as Daimler, Navistar, Volvo Trucks and Mack Trucks all committing to the show.
Component makers will also have a significant presence at the Atlanta show, with Bendix Commercial Vehicle Systems, Continental, Meritor, Eaton, Tenneco, Hendrickson, SAF Holland and DANA showcasing product as well.
According to CEO and president Larry turner, the support for the show has been overwhelming.
“The inaugural show is off to a very promising start,” Turner said.
“We expect to fully book all of the exhibition space by early 2017 as the North American commercial vehicle industry has responded favorably to this dynamic new event and how we have positioned it to meet the industry’s evolving needs.”
The show will be accessible by invite only on Monday, 25 September before officially opening to all attendees from 26-28 September.
The show has been structured to allow for exhibitors to a more intimate experience for their own guests before being opening to the public.
“Listening to our show committee, we backed everything up a day for a more fluid schedule, giving exhibitors a full day with their invited guests,” said Joe Glionna, president of Newcom – a co-organiser of the show.
“Although we have adjusted the dates, the event will still run over four action-packed days. We are excited about offering our exhibitors the chance to conduct intensive one-on-one meetings with some of their key customers on Monday before the show opens to all attendees.”
The show takes place at the Georgia World Congress Center with registration opening in January.