Hino Hybrid Electric Built to Go. Photo by Chris Pavlich/The Photo Pitch

Hino is claiming that its 300 Series Hybrid powertrain trucks  have enjoyed a  massive increase in sales  this year which it is crediting to he lower emissions and reduced operating costs which it says continues to win customers for the brand.

The company is claiming hybrid 300 Series sales are up 400 per cent year on year, admittedly off a relatively low base, with the company so far delivering over 200 hybrids this year, which if our maths are correct means  that the  brand sold  around 50 Hybrids last year. That means that Hybrids accounted for just over 0.8 per cent of Hino’s 5867 total truck sales in 2022, while this year’s rise  in Hybrid sales means that Hybrids so far represent around 4.1 per cent  of Hino’s 4875 trucks it had sold to the end of October.

“Customer demand for lower emission vehicles plus an increased business focus have contributed to a rise in deliveries of over 400 per cent year-on-year,” said Hino Australia’s vice president of brand and franchise development, Richard Emery.

“This year will be a record year for Hybrid Electric – we have already delivered over 200 units and we have an order bank of over 100.

“This increase is particularly impressive considering the average deliveries over the last five years was 35 per year,” he continued.

“The Hybrid Electric has typically been purchased for freight and logistics applications, but recently new applications have emerged such as rental vehicles, infrastructure service bodies and the trade market, the new Built-to-Go range,” he continued.

According to Hino, rental company SIXT has become the first Australian-wide multi-franchise rental business to purchase Hybrid Hino trucks.

“We are very excited to take this next step with our most trusted and reliable partner, Hino Australia,” said SIXT franchise owner Murari Rijal .

“The introduction of Hybrid Electric trucks to our fleet brings a positive impact on the environment and ensures cost savings for SIXT customers, especially during times of high-interest rates and cost-of-living pressures,” Rijal said.

Sixt’s head of product Ben Blackburn said he was excited to see the positive impact the company is making on the environment, society, and the economy through our sustainable product offerings.

“SIXT’s journey to electrify our fleet is a testament to our commitment to innovation and sustainability, and it sets a high standard for our industry.”

Hino  says that another key customer that will soon add Hybrid trucks to its fleet is PFD Food Services.

“PFD is excited to add a Hybrid Electric to our fleet – based on our location and operational requirements, we needed a vehicle with no range limitations, which is why the Hybrid Electric is the logical choice,” said PFD Food’s national fleet manager, Steve Wright.

“It was an easy decision to combine reduced emissions with the excellent standard safety features of the Hino 300 Series.

“We will use telematics to track and record the fuel savings of the Hybrid Electric, and will therefore be able to calculate our immediate reduction in emissions,” said Wright.

Richard Emery said the upsurge in enquiry and delivery of Hybrid light-duty trucks has had a flow-on effect in other areas of the Hino business.

“The increased sales have driven a need for increased training for apprentice technicians – so far this year, we have delivered Hybrid Electric vehicles to Sunraysia Institute of TAFE, TAFE SA and Shellharbour TAFE, and Hino Australia’s Hybrid Electric training program will soon be offered to TAFE trainers,” said Emery.

“Similarly, Hino Australia has recently held specialised Hybrid Electric training for Royans Transport Accident Repairs management team to allow their smash repairers to better understand the specific requirements of repairing Hybrid vehicles,” he added.

“Based on the positive feedback, we will be looking to roll this training out to their networks nationally,” he continued.

“The 300 Series Hybrid Electric provides a unique combination of Euro 6 emissions compliance, lower operational costs and fuel and emission reductions without compromising operational range or payload.

“By delivering these advantages to market today, we are confident Hybrid Electric sales will continue to increase over the coming 24 months,” Emery concluded.