Scania and its parent, the Traton Group has made a big splash in China this week , unveiling what it calls its “Next Era” which it describes as a prime mover product range built in China for the world’s largest truck market.
With a truck that displays styling and logis that are more “Chinese then the Chinese”, Scania hopes to grab a big slice of the largest truck market in the World
Scania said that pre-authorised dealers have already reserved all 1,000 launch version of the truck, which it adds demonstrates strong market confidence in the product even before deliveries start in March next year.
It said the Next Era has been specially developed for the Chinese high-volume long-haul segment, which it added ensures a balanced and flexible commercial approach, supporting innovation, customer focus, and operational excellence.
The new trucks will be produced at Scania’s industrial hub in Rugao and marketed through its dedicated Next Era sales network, which is independent of the group’s existing sales channels.
“This additional commercial offering adds to Scania’s commitment to sustainable and high-quality growth in China. Through this standardised product and service portfolio, Next Era supports our customers’ business growth and reinforces Scania and Traton’s long-term presence in the market.” said the head of Scania Group China, Camilla Dewoon,
The new truck was developed by Scania’s local R&D team, and is said to meet the specific needs of Chinese operators.
The company says it offers optimised fuel efficiency, reliability, a driver-centric cab, and integration with local digital ecosystems for enhanced safety and operational efficiency.
The truck uses Scania’s TD13 engine, which is based on Traton’s Common Base Engine (CBE), and it delivers up to 500 hp and 2,550 Nm, paired with an advanced gearbox and predictive cruise control to ensure optimised total cost of ownership.
Scania has also revealed that its Next Era sales network has been. launched with approximately 80 outlets and 150 service vehicles, and has been designed to scale with customer demand.
The company claims that rapid order reservations highlight strong dealer and market confidence in Scania’s strategy and product offering.
“The development of Next Era required deep immersion in China’s transport ecosystem,” said Scania ‘s head of R&D and industrial operations for Asia, Sonia Ederstål,
“Customer clinics, real-world route testing, and continuous dialogue with dealers and fleet owners ensured the Customer First principle is embedded throughout the product,” she added.
