Iveco has launched a new platform for owners and prospective buyers to access the latest product information.

The free MY IVECO app offers an easy-to-use platform, with up-to-date content and a host of other useful features. The localised version contains information specifically designed for Australian and New Zealand customers and all the content is regularly maintained.

A ‘Kiosk’ section features a complete library of Iveco product brochures available in the local market, including the award-winning Daily and Stralis, along with the Eurocargo – Truck of the Year 2016 – ACCO and Powerstar models.

Customers and prospects are able to scroll through this material accessing the information on their mobile devices both on and off-line.  They can also download the brochures in PDF format through a link the app will send to their email address.

Among the app’s other features is a dealer locator allowing customers to easily find the dealer or workshop closest to them, while users will be able to keep up to date with Iveco headlines in the in the news section.

The brand also outlined plans to roll out new features including product videos and augmented reality features such as 360-degree product views.