Iveco in Europe has revealed a new logo, a renewed product range and new service offerings, as well as an alignment to one of the World’s best known heavy metal bands, Metalica, to more than 1,300 customers, dealers, partners and international media in Spain.
Iveco unveiled its new logo and announced that it would invest $AUD1.6 billion (1 billion euros), across all product lines, at what it called the “Be the Change” launch event in Barcelona.
Iveco said that the move aligns with its four pillars of business productivity, driver experience, sustainability and connectivity and that the major investment in key areas of R&D for the 2024 model year involves the reduction in CO₂ emission and improved fuel efficiency for internal combustion engine vehicles, as well as a renewed zero-emission vehicle portfolio.
Iveco said that its all FPT Industrial XCursor 13 multi-fuel engine in the upgraded 2024 S-Way is the latest incarnation of the Cursor engine, which was first introduced on the market back in the ’90s.
According to the OEM the new offering has a reported fuel saving of up to 10 per cent in diesel and gas and that the S-Way, if run on bio-liquefied natural gas, can eliminate CO₂ emissions in a well-to-wheel cycle
Iveco says that these powertrains will position its heavy-duty trucks in Class 2 for German highway tolls, and some of the models (including its gas trucks) in Class 3.
The company also confirmed subsequent developments in the electric versions of Iveco’s light and heavy lines. The company revealed that its eDaily, the battery-electric version of the Iveco Daily, now has a range of up to 400km in urban real-world usage, and 20 minutes of rapid charging delivers 100km of autonomy.
As well the company said its S-eWay will be the first ‘electric-born software distinctive’ heavy-duty truck, which it claims was engineered and manufactured house and will offer a range of up to 500km under full load and in normal working conditions, with 80 per cent recharging in 90 minutes using 350kW of rapid charging.
Iveco said that connectivity will be a key feature and that it is now standard on all models and versions in the new range for real-time tracking and fleet management.
Iveco says it offers a comprehensive portfolio of telematic services based on Artificial Intelligence algorithms, such as predictive functionalities, route optimisation, driving style evaluation, among others.
“These have been developed to improve the productivity and profitability of customer businesses and today, around 100,000 IVECO vehicles are connected, and the ambition is to reach half a million by 2030,” the company said in its statement at the launch.
In a special climax to the launch event, an announcement was made about a partnership between Iveco and headlining heavy metal band, Metallica.
Iveco says it will support Metallica during the European leg of its M72 World Tour, running from May to July 2024, with electric and natural gas trucks accompanying the band across various locations, and Iveco electric and gas minibuses serving as shuttles during the concerts.
Iveco says its vehicles will help reduce the tour’s CO₂ emissions, and several other initiatives will be implemented based on the core values of environmental sustainability and social responsibility embraced by both the brand and the band.
The theme song for the full Iveco MY24 range was “It’s Electric” performed by Metallica.
“Today, we are opening a new chapter with the Model Year 2024 full range, which demonstrates our ability to ‘be the change’”, said Luca Sra, president, truck business unit, Iveco Group.
“Remaining true to our nature of ‘humble fighters and fearless creators’, we support our customers with a 360° mobility ecosystem, a choice of technologies that best suits their needs across all segments, and one of the most advanced and extensive service offers on the market.
“Bolstered by nearly 50 years of history, this launch is truly electric both for our cutting-edge e-trucks and e-vans, and for the energy that the entire IVECO team is putting behind driving the road of change.”
It went on to add that to mark this new chapter in its history, Iveco presented a refreshed logo said to embody the “pulse of change” concept.
The logo stands tall in black to reflect the brand’s dynamism and innovation, while maintaining a proud link with its history, and the blue ‘flash of light’ in the centre points to the brand’s new energy future.