Following our recent stories on motor racing sponsorship by truck makers comes the news that Mack has entered into a multi-year sports partnership with the world’s boiggest motor sport category , NASCAR. The collaboration will see Mack Trucks as the “Official Hauler of NASCAR.”
NASCAR’s task for transports equipment and technology to facilitate its racing sees it log more than 700,000 km a year and Mack will provide custom-designed Mack Pinnacle high-rise sleeper models for NASCAR’s needs.
Mack says it will utilise the partnership to engage dealers and potential customers and will use NASCAR’s acclaimed sponsor business networking infrastructure to leverage the sponsorship.
“We’re extremely excited about this partnership,” said John Walsh, Mack vice president of marketing. “Joining forces with NASCAR offers us the opportunity to use the sport to exemplify the quality and reliability we’ve proven for more than a century.”
NASCAR’s Mack Pinnacle models embarked on the fleet’s maiden journey this week to open the season at Daytona Speedway for the Daytona 500 this weekend. the 58th running of the famous race on the Florida track.