Trailer manufacturer, Freighter has announced two key appointments to its senior leadership team, following the recent appointment of Michael Temminghoff as its chief executive officer.
The company said that the appointments were designed to elevate customer experience, drive operational efficiency, and back the company’s national growth strategy.
The company has announced that Rick Halliwell has joined the business as its new national sales manager, with a wealth of transport industry experience.
At the same time the company announced that , Brad Lane will transitionfrom his role as SA dealer manager to the newly created position of general manager of sales excellence and marketing.
Freighter Group said that both appointments reflect its ongoing commitment to building a customer first culture, delivering high-quality transport solutions across Australia during a period of significant growth and transformation.
Lane will focus in his new role on aligning the customer experience and sales processes across Freighter Group’s national footprint.
The company says that Lane is well placed to connect product innovation with practical customer delivery, bringing more than 18 years of experience across the transport, manufacturing, and industrial sectors.
“My vision is to help continue positioning Freighter Group as Australia’s leading transport solutions provider by strengthening the connection between our customers, products and people,” said Lane.
“My focus is on building a customer-first culture, driving innovation and enhancing collaboration across the business, ensuring we continue to deliver quality products and exceptional service as we grow.”
Lane added that the opportunity to help shape the next chapter of the business’s long Australian manufacturing history is a deeply rewarding challenge.
“What excites me most is the opportunity to help shape the future of Freighter Group during a period of significant transformation,” he said.
“Working alongside our customers, dealers and internal teams to develop smarter solutions, improve the customer experience and strengthen our national business is something I’m incredibly passionate about,” he added
The company said that as national sales manager Rick Halliwell will lead the national sales team with a core focus on building lasting relationships and ensuring Australian transport operators receive unparalleled service.
Halliwell joins Freighter Group following a seven-year tenure as national sales manager at TR Group, where he developed a deep understanding of the diverse needs of transport fleets.
Halliwell added that Freighter Group’s Australian manufacturing capabilities and reputation for reliability were key factors in his decision to join the company.
“Freighter Group’s reputation for quality and its long history in the Australian transport industry really stood out to me,” said Halliwell.
“I was also impressed by the people in the business and their passion for what they do. It felt like a company with strong values, a great team, and an exciting future, and I wanted to be part of that next chapter,” he said.
Looking ahead Halliwell’s priority remains firmly on customer success and sustainable growth.
“My goal is to build on the strong reputation Freighter Group has earned over many years,” said Halliwell.
“I want to work closely with our customers and team to keep delivering transport solutions that continue to meet the varying needs of our industry, while ensuring we’re delivering the best possible experience,” he added.
Freighter said that both emphasised that achieving the best outcomes for customers starts with a supportive, collaborative, and highly accountable internal culture.
“For me, leadership is about creating an environment where people feel supported, challenged and empowered to succeed,” said Lane.
“I believe the best results come from strong relationships, open communication and a shared commitment to continuous improvement,” he said.
Halliwell echoed these sentiments, adding that leadership is about supporting people and helping them do their best work.
“It’s about listening, being approachable, and creating a team environment where everyone feels respected and valued and I believe good results come from good people working together,” he said.
The Freighter Group said that with the revitalised leadership structure under new CEO Michael Temminghoff, it is now strongly positioned to enhance its service delivery, support its dealer network, and deliver cutting-edge commercial transport solutions across Australia.
