Electric vehicle  company SEA Electric has announced the appointment of  a new president of its North American operations.

SEA has revealed that Justin Gil Palmer took up the position of president – North America, on 30th of January ,  taking over the role from Mike Menyhart, who had previously led the North America business, and will now head its global marketing, strategy and business development, in his new role as chief commercial officer

SEA says that Palmer comes to the role with extensive electric truck industry experience, focusing on the delivery and final mile segments.

Palmer was previously the president and CEO of Fuso Trucks America, which included oversight of the global launch, sales and support for  alternate powertrains, including the e-Canter line.

The role encompassed the brand’s distribution network and market strategy in the USA and Canada, extending to sales, communications and marketing, CS operations and logistics, retail network development and product management.

Prior to that Palmer was director of business operations at  Fuso Trucks America as part of Daimler Trucks and has held various other executive-level positions.

“It’s an honor that Justin is joining the SEA Electric family as our new President – North America,” said SEA Electric founder and CEO, Tony Fairweather, .

“The e-Logistics movement is at a crossover point where industry now understands the true value of its potential, both from an environmental standpoint and for the bottom lines of adopting businesses.

“At SEA Electric, we have proudly been leading the charge to electrify the world’s commercial transport fleet since 2012, in that time developing market-leading solutions that have been proven in the field worldwide.

“Justin’s experience and insight in the North American trucking market together with his true e-trucking distribution and support experience is a significant addition to the SEA Electric team and will assist in driving the business forward on all fronts.”

Justin Palmer said SEA Electric represents a major opportunity to help make a positive impact on society.

“It is a true personal mission to convert the trucking industry into a clean industry, and that starts with a focus on the urban and inner-city delivery sectors” said Palmer.

“It is a key opportunity to align with SEA Electric, the company’s deployments across the world are showing what is possible in the switch to sustainability.

“Demand from the marketplace is rapidly growing, and SEA Electric is in the prime position to take advantage across North America,” he said.