Makes leader, Isuzu  has announced its popular annual truck appreciation competition is underway for 2023, in a competition that has now run for 26 consecutive years.

The 2023 round of Australia’s longest-running truck appreciation competition will have 10 months of open rounds kicking on on 1st February before wrapping up on 24th November.

The company says that thousands of dollars in prizes are up for grabs but emphasises that only one lucky entrant can take out the top spot and be named the Isuzu Truck of the Year for 2023.

Isuzu says that last year saw  a huge volume of entries, and to mark the dual milestones of 50 Years of Isuzu trading trucks in Australia and 25 years of the Truck of the Year Competition, it created a special category especially for long-time Isuzu Trucks fans, known as the  Heritage category.

IAL marketing manager Sam Gangemi said the long-running competition created a sense of community and belonging for Isuzu truck owners, as evidenced by the strong response each month and the heartfelt comments that entrants submit.

The competition began in 1996 in the company’s own customer magazine, Truckpower, which was originally distributed by Isuzu dealerships.

Nowadays, competitors can enter online via the portal on the Isuzu website, submitting the make and model of their Isuzu truck, their business name and a photo of their truck.

“It’s a piece of Australian trucking history and it’s important to give back to the customers who have supported the brand over the years,” Sam Gangemi said.

“Isuzu’s Truck of the Year recognises the hard work Australian truck drivers do and it brings together the stories and businesses from across the country to share their pride in their trucks.”

Isuzu says that entering the Truck of the Year competition puts the competitor’s trucks in a monthly spotlight by way of Truckpower online, with the monthly winner taking home an Isuzu Trucks merchandise pack.

The big-ticket item though is winning the Grand Prize at the end of each year, with 2022’s Grand Prize being a $6,000 prepaid gift card – and the honour of being named the Isuzu Truck of the Year!

“With such an impressive year of sales for the brand and high number of entries for Truck of the Year in 2022 there is no doubt that the prizes and support will be well received by the competition winners,” Gangemi said.

Isuzu says that the Truck of the Year Competition features multiple avenues to win. Not only is there a monthly winner between February and November, but there are also series winners (known as ‘Kings’ of their series) selected from the monthly entries for N Series, F Series, FX Series and FY Series.