Major logistics company Ceva has announced it is rolling out an indigenous Australian artist’s design across six of its long-haul trailers as the company carries out its Reconciliation Action Plan (RAP).

Ceva says the artwork represents a unique and visible expression of the RAP’s place in Ceva’s diversity, equity and inclusion efforts in Australia.

 The company is well known and operates across Australia with a broad range of vehicles, and six of its largest 42-pallet B-double trailers have been selected for the artwork display, with the trailers will operating on the east coast and southern line-haul routes.

The artwork, entitled “two long-neck turtles protecting their home” was designed by Melissa Bell, a Gunditjmara and Yorta Yorta woman inspired by her background, her totem and her country. The artwork, like many of Bell’s other works, features the long-necked turtle, an animal that is both a cultural totem for her and a unique part of the Australian ecosystem.

Ceva Logistics has been implementing its “Reflect” RAP in Australia since 2020, as part of its local efforts around diversity, equity and inclusion. Ceva says its RAP is endorsed by Reconciliation Australia, the national authority that guides and educates organisations on the journey regarding race relations, equality, institutional integrity and the importance of historical acceptance.

 Ceva Logistics  says its RAP operates on four pillars: education, inclusion, employment and economic empowerment. While formal education has played an important part of Ceva’s RAP so far, the new trailer design adds another dynamic and artistic aspect to the company’s actions.

Katherine Ivosevic, vice president of HR and QHSE for Australia and New Zealand, Ceva Logistics, said that through its Reconciliation Action Plan, Ceva endeavours to positively impact its own organisation and the communities and environments it operates across.

“It’s so important that we celebrate the unique cultures that are represented in this part of the world and, furthermore, that we welcome and include all. Our Ceva team across Australia is proud of the work already delivered and motivated to continue the journey,” said Ivosevic.

Ceva Logistics, is headquartered in Marseille in France and is a leader in third-party logistics, providing global supply chain solutions to connect people, products and providers all around the world. The company offers a range of end-to-end, customized solutions in contract logistics and air, ocean, ground and finished vehicle transport in 170 countries worldwide thanks to its approximately 110,000 employees at more than 1,300 facilities.