Kenworth’s American sibling, Peterbilt is set to celebrate a significant milestone in mid-January 2018 with the production of its 1,000,000th truck.
The first Peterbilt rolled off the production line in 1939 and while Paccar does not sell the brand down under they are and have been privately imported and have a strong following down under.
“Since the early days of production in 1939, Peterbilt has been the preferred brand of drivers and owner operators built on a reputation of unrivaled quality and customer value. Today that customer preference has expanded to include medium and large fleets that appreciate not only
the distinctive styling and driver preference but attributes such as low cost of ownership, integration of technology and class leading uptime and durability, all supported by a strong and extensive dealer network,” said Kyle Quinn, General Manager, Peterbilt Motors Company.
To commemorate the event, Peterbilt will celebrate by hosting a SuperFan campaign to identify the ultimate fan of the iconic brand. This extraordinary celebration of Peterbilt’s history and heritage will connect directly with thousands of Peterbilt drivers and fans and give them a platform to individually express the role that the brand has played in their lives.
The Peterbilt SuperFan promotion will recognize five SuperFans through a promotional campaign culminating with a special presentation at the 2018 Mid America Trucking Show (MATS).
One finalist will be selected as the top SuperFan and will be honored with the keys to the unique, 1,000,000th production unit, a Peterbilt Model 567 Heritage, fully customized to celebrate this remarkable milestone.
Unfortunately for Aussie fans, Peterbilt is only accepting submissions from fans throughout the United States and Canada via a dedicated website at Peterbilt.com/SuperFanSearch until December 22, 2017. The five finalists will be selected just after New Year.