After running two cars in Shell livery at the opening round in Adelaide, DJR TEAM Penske will run two different colour schemes for its cars at the Australian Grand Prix this weekend, both of which will be house ads, publicising the company’s own brands in Australia.
The split liveries at the Formula 1 support races at Albert Park this weekend will see one car sporting the Western Star brand as the key sponsor and the other running Detroit Deisel liveries, both featuring a sinister black look.
Fabian Coulthard’s No. 12 Ford will sport flashes of blue for primary sponsor Detroit, while Scott Pye’s No. 17 will carry flashes for Western Star Trucks.
The team rotated sponsors on its lone car throughout 2015 but had the matching Shell Helix liveries at the Clipsal 500 in Adelaide.
Coulthard and Pye’s cars for Albert Park.
“After a very successful program with our various brands in 2015, we are excited to have both Western Star Trucks and Detroit on the DJR Team Penske Fords at the Grand Prix,” Penske’s Australian truck boss Randall Seymore,
“The team’s expansion to two cars has allowed us to significantly expand our customer and marketing program using the V8 Supercar platform, and the Australian Grand Prix is a perfect venue to promote both our premium truck and engine brands.
Coulthard and Pye will hope to build on the team’s impressive start to the season in Adelaide, where the pair each notched up a pole position and the team narrowly missed a race win.