The ATA has announced that it is relaunching its SafeT360 campaign, which it says is aimed at educating car drivers on how to safely share the road with trucks.
The campaign, which is featured on the ATA’s SafeT360 website, will roll out in the lead-up to Truck Week 2026, which started yesterday on 11th May.
The ATA says the campaign is in response to ongoing concerns about driver behaviour, including distraction, unsafe lane changes, and a lack of understanding about the space trucks require to operate safely.
The SafeT360 campaign was originally delivered between 2019 and 2022, and was created to support the ATA’s outreach to young drivers, many of whom it says had limited education on safely interacting with heavy vehicles.
The campaign included three videos which provided an insight into some of the most critical issues that truck drivers need to navigate every day: truck blind spots, stopping distances and overtaking procedures.
The program offered an immersive, hands-on experience using a purpose-built trailer equipped with multi-participant seating, virtual reality goggles, and interactive tools, allowing participants to better understand the realities of driving a heavy vehicle.
After running in-person visits to high schools across Australia, the program was disrupted by the COVID-19 pandemic in 2020.
After running a national expression of interest in June 2024, On the Road Media/Steering the Future acquired ownership of the trailer and the ATA has continued the important education work of the campaign leveraging ATA career and safety resources.
The campaign attracted international interest in 2025 when Ireland’s Kildare County Council sought permission to use the ATA’s safe driving videos during its Road Safety Week.
ATA CEO Mathew Munro said that he was excited to see the ATA relaunch this valuable resource which continues to receive interest within and outside Australia.
“This campaign gives participants the chance to sit in the cab of a truck and experience firsthand the challenges drivers face every day, including the split-second decisions required to keep all road users safe,” Munro said.
SafeT360 cardboard VR goggles are now available through Steering the Future, with schools and organisations encouraged to arrange a visit. Selected videos can also be viewed without VR equipment from the SafeT360 website.
