The NHVR has announced it has partnered with CEVA Logistics to spread the “Don’t #uck With A Truck” message across three B-Double trailers that will travel across Melbourne, Adelaide, and Sydney.
NHVR CEO Sal Petroccitto said the CEVA trailers will become travelling billboards, informing young drivers of how to remain safe when they need it most – driving behind a truck.
“We welcome CEVA Logistics’ support of our campaign and look forward to seeing Don’t #uck With A Truck take to the road and extend this important road safety awareness message.
“While the target audience for this campaign is our youngest drivers – especially Learner (L) and Provisional (P) licence holders – it’s important all road users understand what to do when a truck is turning, stopping or how to safely overtake a truck.
“This campaign is provocative by design, and we hope it not only attracts attention, but also serves as a conversation starter about safe driving practices when encountering trucks on the road,” Mr Petroccitto said.
CEVA VP Ground Transport ANZ, Nick Galliano said partnering with the campaign strategically aligns with the company’s commitment to the ongoing safety of all personnel, team members and customers.
“We are extremely proud to work with the NHVR and promote the Don’t #uck With A Truck road safety campaign and raise awareness of how to share the road safely with heavy goods vehicles.
“With light vehicle drivers at fault in approximately 8 out of 10 fatal crashes, it’s critical we spread the message and improve road safety for everyone.
“It’s an initiative that resonates with our drivers to ensure everyone makes it home safely,” Mr Galliano said.
CEVA’s commitment to road safety is seen through its investment in new technology and equipment. The three Don’t #uck With A tuck branded trailers are part of a new fleet of 20 Mercedes Actros, 9 Scania R540 Prime Movers and 42 Super B-Double trailer sets from long-time partner Vawdrey.
Don’t #uck With A Truck was launched in early 2022 to educate young drivers on how to drive safely near a truck with the aim to ultimately change behaviour and lower the road toll.