Isuzu has continued its 26-year winning streak completing another year of market domination in Australia, selling 7150 new trucks in 2014.
That put Isuzu more than 3000 units ahead of second placed Hino, giving it 23.3 per cent market share for 2014.Isuzu estimates it has has sold more than 145,000 trucks in Australia over the past 26 years increasing its overall sales in 2014 by 4.9 per cent over the previous year, making gains across all three truck segments.
Last year saw Isuzu lead the medium-duty and light-duty segments, where the brand enjoys market shares of 41.7 and 37.5 per cent respectively.
It also took third position in the heavy-duty sector with 1116 sales fort a share of 10.4 per cent putting it just behind Kenworth and Volvo, but ahead of brands such as Mack, Scania, Iveco, Freightliner and Western Star.
COO Phil Taylor says Isuzu’s recently introduced FY Series 8×4 has given the brand a significant push in the heavy-duty market.
“We continue to be pleased with the performance of our FY range in the heavy market,” he says.
“The market acceptance that this product has, and in a relatively brief timeframe, is proof positive of the product and engineering strategy employed at Isuzu.
“These same qualities are evident throughout our truck range, from the NLR 200 all the way through to our heavy models.
“And whilst the Australian truck market is a particularly competitive one, we will never stop adapting to change and striving to provide the most comprehensive product range and support services to the Australian road transport industry.”
Mr Taylor said Isuzu expects the Australian truck market to hold steady this year.
“The mining sector is in steady decline right now and the whole industry has taken a hit across the board,” he says.
“But with some fresh infrastructure projects on the cards in States and Territories across the country, we could hopefully see some growth in the construction sector mitigating that decline.
“And, as always, we won’t rest on our laurels. Through innovative new products, like Isuzu’s telematics packages, we’re working to further develop our after-sales offerings.