Hino has announced it has extended its sponsorship of the Repco Supercars Championship for another three years, taking the backing of the premier racing category out to the end of 2025, and making it Hino’s longest-running national sponsorship.
Hino has backed the Supercar category since 2016 and the company credits the sponsorship as a ‘key contributor to its recent marketplace success by increasing its brand exposure and engagement’.
“Over the last five years, Hino launched new models across our range – the brand exposure generated from Supercars has positioned us perfectly to capitalise on the new products, as demonstrated in recent record-breaking months,” said Hino Australia’s president and CEO, Sam Suda.
Hino says that extending the sponsorship was an easy decision for Hino and its dealers.
“The demographic of Supercars fans on TV and at the track aligns perfectly with our customers,” Suda added.
“There simply was no other option – Supercars provides us with the unique and tantalising combination of a national sponsorship with significant TV and branding opportunities plus the nationwide footprint delivers customers and dealers with unique trackside experiences.
“We are pleased that Supercars fans will continue to see fan favourite – and Hino Ambassador – Neil Crompton presenting the Hino Hub, with his statistical updates and race day information during the television broadcasts,” he added.
Hino’s role as the ‘Official Light & Medium Duty Truck and Bus sponsor’ plus the official sponsor of the ‘Supercars Recovery Team for Supercars-promoted events will continue out to the completion of season 2025.
Supercars CEO Sean Seamer said the category is extremely proud to have signed a new deal that is a mutually beneficial partnership.
“We’re thrilled Hino has partnered with Supercars through until at least 2025,” Seamer said.
“This commitment to continue the support of our category shows Hino Australia values our current relationship and the benefit it brings both parties.
“We look forward to working together again over the next three years.”
Unfortunately for Hino and Supercars there hasn’t been much exposure and visibility given the truncated and disrupted racing calendar as a result of Covid.
Both Hino and Supercars are hoping they will return to racing over coming weeks with four more yet to be announced events before the headlining Repco 1000 at Bathurst, which is scheduled to run over six days culminating in the Great Race on 5th December.