Bridgestone, has announced it has extended its association with industry body NatRoad for a further two years with the  tyre company extending its support through to 2021 with  backing for NatRoad’s recently announced careers initiative.

Bridgestone signed on with NatRoad in 2017 and says it will continue to offer members a 10 per cent saving on Bridgestone and Firestone drive, steer and trailer tyres, as well as the range of Bandag retread products as part of its commitment to the industry.

Through the NatRoad partnership, Bridgestone will also promote career prospects within its network of company owned stores throughout Australia via NatRoad’s new careers portal.

“We are delighted to continue our partnership with Bridgestone who are a strong industry partner. Over the last two years, we have built a collaborative and successful partnership” said NatRoad CEO, Warren Clark.

“Our partnership with Bridgestone provides great value to our members and demonstrates NatRoad’s focus on providing exceptional savings to our members.”

NatRoad is a membership based industry body assisting road transport professionals through advocacy and advice. For Bridgestone, the partnership is centred on supporting the communities it operates in and enhancing mobility solutions – in line with the company’s global social responsibility commitment, known as ‘Our Way to Serve’.

“The trucking industry keeps Australia moving, and our NatRoad partnership ensures that we’re backing one of the country’s most vital sectors. Through this initiative, we’re supporting an industry that many others rely on,” said Bridgestone Australia & New Zealand Managing Director, Stephen Roche.

Bridgestone’s partnership is underpinned by the ‘Our Way to Serve’ principles, highlighting how the company’s social responsibility efforts influence day-to-day business decisions.

“We’re excited to be part of the new careers initiative. This is an example of the mutual benefits of our partnership with NatRoad and is a fantastic way to promote careers within the transport industry beyond those on the roads,” Mr Roche explained.

“Our Way to Serve sees Bridgestone commit to initiatives like NatRoad that make a genuine contribution in one or more of our three priority areas: enhancing mobility, supporting people or promoting environmental stewardship.”

Figures supplied by NatRoad show there are more than 45,000 trucking business in Australia, employing more than 140,000 workers.