A location data and technology platform called HERE Technologies has teamed with an Australian telematics solutions provider, Netstar,  to announce the expansion of their strategic partnership to ’empower businesses down under and beyond with enhanced asset management and navigation capabilities for commercial and heavy vehicles’.

Netstar Australia and HERE Technologies say they have partnered since 2008 to deliver ‘valuable location-based solutions for transportation and logistics companies’.

Netstar Australia  says it has been leveraging a comprehensive suite of HERE Location Services and HERE Map Content to power its asset tracking solutions for commercial and heavy vehicles.

The two companies claim their partnership has enabled Netstar to provide its customers with real-time guidance for commercial and heavy vehicles on the road, enhance driver safety, and improve fleet management through optimised routing and tracking the precise locations of vehicles.

They claim this latest phase of the partnership is focused on enhancing truck navigation with Netstar’s use of HERE SDK Navigate (software development kit). This apparently equips Netstar with the latest location-based tools and capabilities to help businesses in Australia, New Zealand and Asia-Pacific efficiently track their assets and build smarter navigation applications to support safer driving.

The companies say that Australia’s road freight is expected to increase by 77 per cent between 2020 and 2050, with more trucks, drivers, and distance travelled to come.

With the National freight and supply chain strategy review underway to prepare Australia to meet its growing freight needs, the extended partnership between HERE Technologies and Netstar is claimed to directly support the strategy’s objectives, to enhance the efficiency, sustainability, and competitiveness of the country’s freight and supply chain operations.

Counterpoint Research’s research vice president, Neil Shah, said, that over the last three years, the global pandemic and other geopolitical and macroeconomic issues have accelerated a need for highly efficient, reliable and sustainable transport, logistics and supply chain system.

“Advanced location-centric solutions such as HERE SDK can help achievethese goals and growing demand for safer navigation, intelligent routing and real- time visibility of the assets at scale. This helps leading telematics companies such as Netstar to build innovative solutions and digitally transform the fleet telematics,” Shah said.

 Netstar  says it is gearing up for business expansion across the Asia-Pacific region within the next three years. The company is planning to introduce the solutions developed in partnership with HERE Technologies to a global audience. The company says that this expansion aligns with Netstar’s mission of transforming the way companies manage their fleets and assets, making itmore efficient and cost-effective.

Group managing director at Netstar, Grant Fraser,  said, the partnership with HERE Technologies has been instrumental in enabling it to provide its customers with industry-leading asset tracking and management solutions.

“With the addition of HERE SDK Navigation, we are well-positioned to support businesses with its fleetmanagement across Australia, New Zealand, and the Asia Pacific region. We are enthusiastic about our upcoming global expansion and the impact we will make on the fleet management landscape,” Fraser said.

 Head of partners for HERE Technologies in Australia and New Zealand, Mark Wallace, said,  the company is excited to continue its journey with Netstar, which has been a remarkable partner over the years.

“This expansion of our partnershipreinforces our commitment to delivering cutting-edge location-based solutions for the trucking industry – one that reliesheavily on fleet management to streamline operations and maximize efficiency,” said Wallace.

“In alignment with the National Freightand Supply Chain Strategy in Australia, this partnership allows us to provide innovative and reliable tools for assettracking and navigation, addressing the evolving needs of businesses in this dynamic market,” Wallace added.