Isuzu Trucks has announced it is getting into sponsorship in Supercar racing by signing on as a sponsor partner with with Truck Assist backing the Tekno Autosports in this year’s Australia Supercars Championship.
The sponsorship marks Isuzu Trucks’ debut Supercars and according to Isuzu head of marketing and customer experience, John Walker, joining forces with Truck Assist, Australia’s leading truck roadside assistance provider, was the perfect introduction to the racing format.
Isuzu is the last of the major truck makers to get involved in Supercars which sees Hino and Kenworth sponsoring the series and manufacturers including Volvo, Mack, Scania, MAN, International, Iveco, Western Star and Freightliner all involved in team sponsorship.
“Isuzu Trucks is excited to be on-board with Tekno Autosports, driver Jack Le Brocq and our long-term industry partner Truck Assist for the 2019 Supercars season,” Walker said.
“The fanbase for the Virgin Australia Supercars racing series has a very strong alignment with the Isuzu customer base, so naturally it’s exciting that we are able to have our customers engage further with the series.
“It’s fantastic to be partnering with a team that has the Bathurst winning pedigree of Tekno, while we are also partnering with Jack on a personal level, as we see him having a bright future in the sport.
“IAL has enjoyed numerous successful partnerships with Truck Assist and parent company NTI, with Isuzu’s 24-hour roadside assistance service provided by Truck Assist for many years,” Mr Walker said.
Truck Assist general manager Alan Hasted added “It’s fantastic to be bringing together Tekno Autosports, Jack Le Brocq, Truck Assist and Isuzu Trucks for the 2019 Supercars season.
“Between Truck Assist and our parent company NTI, we have enjoyed a long-term relationship with Isuzu Trucks as the brand’s preferred service partner, with a focus on 24-hour roadside assistance.
“This partnership is a natural extension of that collaboration and is exciting for everyone involved,” said Mr Hasted.