There’s been a significant anniversary marked in the Australian road transport industry this week – the thirty-year anniversary of Iveco in Australia.

Of course, back in 1992, it wasn’t a cold start in the Australian market for the Italian group, Iveco entered Australia by way of the purchase of the then cash-strapped, but still highly regarded International Trucks.

Moving into the International Trucks Dandenong headquarters in Victoria, Iveco has managed to carve out a strong following over the three decades in everything from buses and light trucks to long-distance haulers.

“Our brand has certainly come a long way since taking those first steps in the Australian market.” – Iveco Australia Managing Director, Michael May

And he says a lot has changed right across the industry.

“While core benefits such as reliability and low total cost of ownership are just as important now as they were 30 years ago, the truck or van purchaser of today is much more sophisticated.

“Current buyers not only want a vehicle with the correct specification ‘to get the job done’ they also seek the latest in safety equipment, superior emission performance, connectivity, and driver comfort.”

iveco powerstar
The Iveco Powerstar was a big contributor to Iveco’s success in Australia.

And Mr. May says he’s proud of how customer-focussed the Iveco team is today.

“The last 30 years confirm that change is inevitable, and to successfully remain meeting customer needs, companies need to continually evaluate and adjust their offerings.”

“We are proud at Iveco to play a strong part in building and developing leading talent within our industry,” he said.

“And we are also fortunate to have benefited from the services of many extremely dedicated and focused staff members over the years.

“Our people make up the fabric of our brand and contribute greatly to Iveco’s positive culture – I look forward to seeing what the next 30 years bring for Iveco in Australia.”

From all of us here at Truck and Bus News we wish the team at Iveco Australia the happiest of birthdays.