Japanese truck maker UD is set to make a more aggressive attack on the heavy duty truck market with the launch of the new generation Quon.

Details for the Australian spec Quon will be announced at next month’s Brisbane Truck Show, where the new generation model will also be on show for the first time down under.

UD is promising increased safety, up to five per cent improvements to fuel efficiency and better drivability in the new model, fitted with the brand’s new Escot automated manual transmission and 11 litre GH11 engine that meets Japanese emissions standards and collision mitigation system and driver alert support.

According to UD Trucks Australia’s acting vice president of sales, Mark Strambi, the new Quon is the most advanced Japanese truck the market has seen, and will bring new opportunities for the marque down under.

“The new Quon is huge step for UD Trucks, but also for Japanese heavy-duty trucks in general. The world-class technology available in the new generation Quon range has never been seen before on Japanese trucks in Australia,” Strambi said.

“UD Trucks is the first Japanese truck manufacturer to offer PPNLT compliant heavy-duty vehicles to the Australia market.

“Additionally, the new Quon gives us access to models not previously offered in Australia which will significantly enhance our ability to offer our customers a comprehensive offering, backed up by the largest dealer network in Australia and New Zealand.”

Chairman of UD and executive vice president of Volvo Group Joachim Rosenberg says the new model demonstrates the company’s ability to take on the traditional major players in the heavy duty sector.

“The new generation Quon marks a new era for UD Trucks and further reinforces our position as a serious contender in the heavy-duty truck market,” he said

“The new generation Quon not only complies with the latest emissions regulations, it also delivers significantly better performance across the board that will enable us to leapfrog into a stronger position within heavy-duty market in Australia and New Zealand.”

Truck and Bus news will have full details of the Australian bound range when it is announced at the Brisbane Truck show.