Kia today revealed an Australia-inspired camouflage wrap for the Kia Tasman, the brand’s first-ever ute.

Developed in collaboration with artist Richard Boyd-Dunlop, Kia tells us the unique wrap – themed around ‘The Path Never Taken’ – underscores the Tasman’s adventurous spirit.

“Our Tasman pickup truck embodies Kia’s commitment to design and innovation, as well as its spirit of adventure.” – Karim Habib, Executive Vice President and Head of Kia Global Design.

“The camouflage design depicts a journey and reflects an essence of adventure that is unique to the Tasman.”

Artist Richard Boyd-Dunlop says his design evokes his experiences travelling across Australia.

Scheduled to debut in 2025, the Tasman marks Kia’s inaugural entry into the Light Commercial Vehicle (LCV) arena with a phased rollout across key markets including Korea, Australia, Africa, and the Middle East.

Check out some more details on the Kia ute here.